McGuire Real Estate

McGuire Announces the Recent Promotions of Its VP of Corporate Services, Content Strategist, and Mill Valley Office Manager

Wed, 16 Sep 2015 00:00:00 -0700

Company Names Lauren Bensinger, VP of Corporate Services; Kate Stephenson, Content Strategist; Marcella Tate, Office Manager - Mill Valley

McGuire Real Estate continues to strengthen its unique support and sophisticated service offerings for both its agents and clients with the recent promotions of the company’s VP of Corporate Services, Content Strategist, and Mill Valley Office Manager. As a local, luxury boutique brokerage, McGuire takes a non-traditional and highly-personalized approach to furthering the success of its sales team.

The company’s distinctive employee structure and culture of strength-based management provides mobility and innovative career paths, tailored to the individual’s talents and goals, of its dedicated support staff and leadership team. This creative and strategic approach to doing business is what allows McGuire to provide exceptional support that reaches beyond traditional real estate and delivers forward-thinking solutions for its agents and clientele. With that, McGuire Real Estate proudly names Lauren Bensinger as VP of Corporate Services, Kate Stephenson as Content Strategist, and Marcella Tate as Mill Valley Office Manager.

Lauren Bensinger, VP of Corporate Services

Lauren is an integral part of the McGuire Leadership Team, managing global business development, client and agent concierge services, referrals, relocation services, industry/education training, and events for the company. She oversees these several business units with the same objective in mind: to connect people. Lauren’s ability to cultivate relationships across multiple business channels, as well as around the world, generates revenue opportunities for McGuire’s agents and the company as a whole. By working closely with each regional office and the Leadership, Marketing, HR, and IT teams, Lauren helps to ensure consistent implementation and support for McGuire’s strategic vision and goals—globally, locally, and company-wide.

Kate Stephenson, Content Strategist

Kate is responsible for all of the content seen and shared across the company’s websites, blogs, and social channels—assuring that McGuire and its agents’ content is current and engaging for the best consumer experience. Kate works with the Marketing and Leadership teams to develop integrated communications for the brand. She uses both traditional and digital media platforms to share McGuire’s story, promote its agents and properties, and provide market insight to its followers. By leveraging innovative technology like dynamic ads and mobile retargeting, Kate ensures that McGuire’s content enlightens and entertains the brand’s audiences. McGuire’s Content Strategist plays a key role in engaging its consumer and increasing agent sales opportunities.

Marcella Tate, Office Manager – Mill Valley

As the Office Manager for McGuire's Marin County Office located in Mill Valley, Marcella is responsible for day-to-day operations of the sales office, with an emphasis on personalized training and business development for the company’s agents. Marcella helps McGuire’s agents in Marin County as well as Sonoma County increase their productivity by working with them to develop successful sales and transactional strategies, providing personalized training for McGuire’s innovative tool set, and cultivating intra-McGuire relationships throughout the Bay Area communities in which we serve.

ABOUT MCGUIRE REAL ESTATE

As a local, luxury boutique that focuses on the San Francisco Bay Area’s high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco’s Marina District with offices in Noe Valley and South Beach—as well as Mill Valley, Berkeley, Burlingame, and Wine Country. McGuire is the exclusive international associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, Leading Real Estate Companies of the World®, and The Enterprise Network. Our luxury, global, and industry affiliations allow us to connect our agents and clients to a world-wide marketplace with exclusive opportunities.

Visit mcguire.com for more information or contact McGuire Client Care at 1.800.4RESULT and [email protected]. Follow McGuire Real Estate on Facebook and @mcguire_re on Twitter and Instagram.

McGuire Real Estate Participates in Luxury Portfolio International Immersion Conference in Shanghai

Mon, 04 Aug 2014 00:00:00 -0700

McGuire Real Estate takes part in event focused on the impact of Chinese consumers on real estate markets worldwide.

SAN FRANCISCO—August 4, 2014—An elite group of luxury real estate professionals attended the Luxury Portfolio Immersion Conference July 20-22 in Shanghai, China. Participants include Lauren Bensinger, Director or Business Development; Judy Karam, Broker Associate; Robert Callan Jr., McGuire Partner; and Winnie Fok, International Sales Specialist, of McGuire Real Estate, an affiliate of Luxury Portfolio International^®, the luxury face of Leading Real Estate Companies of the World^®, a global network of more than 500 premier real estate firms.

The inaugural event presented a unique opportunity for a select group of luxury real estate specialists who work with Chinese home buyers and sellers, with the opportunity to gain a deeper understanding of Chinese culture and traditions and specifically how they may impact decisions relating to real estate.

Speakers included a talented line-up of luxury and cultural experts, such as Rupert Hogewerf, chairman of the Hurun Report and founder of the China Rich List, who shared insights on what drives China's highest net worth individuals. The group was also joined by Andrew Taylor, Co-CEO of China’s premier real estate website, Juwai.com, who explored the nuances of setting up a business in a vast and diverse country such as China.

In addition, attendees heard from numerous experts on cross-cultural communication and the unique nuances of Chinese culture during the packed three-day event.

“McGuire’s commitment to working with international clients, especially from China, has been strengthened by the many relationships we made in Shanghai, during the Luxury Portfolio International Immersion conference. From our experiences and the information we learned about the Chinese consumer and their needs for property in the US for themselves and their families, McGuire has developed a complete property program to assist these clients in the San Francisco Bay Area. McGuire is proud to have participated in such an exceptional conference” said Bensinger.

“The Immersion Conference marks a milestone for Luxury Portfolio, as we brought together a very committed group of real estate professionals who are making significant investments – in time, money and professional development – to better serve this highly influential and growing market,” said Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. “Opportunities such as this are a significant component in our strategic outreach to Asian consumers, which also includes a deeply enhanced online and print presence in the region.”

Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the program’s strategic marketing program, including the award-winning website LuxuryPortfolio.com, which markets over 25,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties totaling over $44 billion with an average price over $2.6 million dollars.

For more information about McGuire Real Estate please visit mcguire.com.

ABOUT MCGUIRE REAL ESTATE

As a local, luxury boutique that focuses on the San Francisco Bay Area's high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco's Marina District with offices in Noe Valley and SOMA as well Mill Valley, Berkeley, Burlingame, and Sonoma. McGuire is the exclusive international associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, and Leading Real Estate Companies of the World®, which connects our McGuire agents and clients to a world-wide marketplace.

Visit mcguire.com for more information or contact McGuire Client Care at 1.800.4RESULT and [email protected].

McGuire Real Estate Offers Insights From Exclusive Research on "Young Affluents in a Digital World"

Tue, 22 Apr 2014 00:00:00 -0700

SAN FRANCISCO, CA - (Marketwired - Apr 22, 2014) - McGuire Real Estate is sharing insights collected from a white paper issued by the company's luxury marketing network, Luxury Portfolio International®. Entitled "Young Affluents in a Digital World: The Impact to Real Estate," the white paper was developed to provide member real estate professionals a deeper understanding into this increasingly influential demographic -- 90 percent of whom indicate that homeownership is very important to them.

Available exclusively to affiliates of Luxury Portfolio, such as McGuire, the white paper offers unique insights on how to understand the changing role of the salesperson in the digital age and how the real estate industry can better serve a younger affluent demographic. The study is based on research from the Survey of Affluence and Wealth in America, produced by Harrison Group (a YouGov Company) and American Express Publishing, part of the Affluent Media Group, a Division of Time, Inc.

A summary of the white paper is available on mcguire.com/research with several key takeaways. For example, Young Affluents believe online access to user feedback is a valuable way to conduct research. Luxury Portfolio agents are coached to therefore assist their younger clientele with personally relevant information not easily found online.

"Working with a younger affluent demographic has helped our agents craft themselves into true 'Lifestyle Concierges,'" said Stephanie Pfeffer-Anton, Luxury Portfolio executive vice president. "While so much information is readily available to consumers, true market intelligence -- especially as it relates to the distinct needs of any given consumer -- has become more valued than ever and is a true differentiator of a great sales person."

Additional insights from the paper include the fact that, as a whole, Young Affluents consider time a commodity to be protected, and they view technology as a tool to help them maximize efficiency and make room for the things they love. With this focus, they conduct their own research initially, but then reach out directly to a listing agent, recognizing that approach as the most reliable way to get answers quickly.

Further, the research revealed that Young Affluents have a new sense of personal economic invulnerability, having achieved self-reliance during the recession. Despite this, they have maintained resourceful consumer habits developed during the recession and appreciate an excellent sales experience even more than their predecessors. They value professionals who are armed with statistics, tools and marketing expertise.

"The information from this Luxury Portfolio research report helps McGuire serve our clients better, by providing insight into how their behavior influences their real estate decisions," said Lauren Bensinger, Director of Business Development. "McGuire, together with Luxury Portfolio International, delivers the most robust real estate technology tools from mobile apps, to social media, to automated online resources, to ensure our clients get the best service no matter where they are and what they are doing -- saving them time and making their real estate process smooth and efficient."

In addition to this and other research on the high-end segment, affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the network's strategic marketing program. The award-winning website LuxuryPortfolio.com markets over 25,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties totaling over $44 billion. Its magazine is distributed twice a year with a total distribution to over 100,000 high net-worth consumers per issue.

For more information about the research, contact Lauren Bensinger, Director of Business Development, [email protected].

ABOUT MCGUIRE REAL ESTATE
As a local, luxury boutique that focuses on the San Francisco Bay Area's high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco's Marina District with offices in Noe Valley and SOMA as well Mill Valley, Berkeley, Burlingame, and Sonoma. McGuire is the exclusive international associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, and Leading Real Estate Companies of the World®, which connects our McGuire agents and clients to a world-wide marketplace.

Visit mcguire.com for more information or contact McGuire Client Care at 1.800.4RESULT and [email protected].

McGuire Real Estate Appoints New Chief Operating Officer and Welcomes New Director of Marketing

Mon, 10 Feb 2014 00:00:00 -0800

SAN FRANCISCO, CA--(Marketwired - Feb 10, 2014) - McGuire Real Estate is proud to announce the promotion of Alex Buehlmann, longtime Vice President of Marketing and Human Resources, as the company's new Chief Operating Officer.

"I've had the great fortune of working closely with Alex for nearly 14 years and in that time have witnessed her tremendous growth, transforming her into the true leader she is today," said Charles E. Moore, President and CEO of McGuire Real Estate. "Our current success as a company is directly attributable to her as what I believe is our chief architect of change: one capable of being both a courageous visionary and pleasantly down to earth."

Alex Buehlmann works closely with McGuire's CEO and Management Team to bring innovative operating practices and forward-thinking client service and marketing solutions to one of the Bay Area's most respected real estate brands. She serves on the executive committee of the company and contributes to the strategic direction, long-term planning, and fiscal decision making processes.

As COO, Alex's focus is on strategic growth and operations, agent development, marketing, and community involvement for the firm's seven offices. Building on her 20 years as a marketing professional, Alex believes that leading the daily operations of the firm is the pinnacle of brand management, ensuring the customer experience is consistently high at every level.

In addition and with much excitement, McGuire welcomes Kyle Hayes to the team as its new Director of Marketing, leading brand strategy, communications, and the company's digital presence. Kyle brings with her more than 16 years of diverse experience in brand and business development for a variety of industries that include advertising, design, and emerging mobile marketing technologies in addition to real estate.

"The opportunity to be a part of the McGuire family and join in its legacy as an industry leader in the Bay Area marketplace is truly an honor," said Kyle. "McGuire is not only a forward-thinking brokerage, but also a highly-coveted luxury brand and I'm proud to be affiliated with it."

Kyle's passion for technology and innovation has led to a focus on digital communications and social media marketing. She has a keen ability to identify and manage to the larger business needs of a company, resulting in focused marketing strategies that are aligned with roadmap requirements, and ultimately drive value for the organization. Kyle received her Bachelor's Degree from the University of Michigan in psychology, Masters Certification in Digital Marketing from the University of San Francisco, graduated from Cornell University's Strategic Marketing Executive Development Program, and holds a certification in Project Management (PMP) from the Project Management Institute.

ABOUT MCGUIRE REAL ESTATE
As a local, luxury boutique that focuses on the San Francisco Bay Area's high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco's Marina District with offices in Noe Valley and SOMA as well Mill Valley, Berkeley, Burlingame, and Sonoma. McGuire is the exclusive international associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, and Leading Real Estate Companies of the World®, which connects our McGuire Agents and clients to a world-wide marketplace.

Visit mcguire.com for more information or contact McGuire Client Care at 1.800.4RESULT and [email protected].

McGuire Congratulates 2013 Top Producers, #1 Agent Company-Wide and New Partner Program Members

Tue, 07 Jan 2014 00:00:00 -0800

SAN FRANCISCO—January 7, 2014—McGuire Real Estate proudly congratulates the top 36 sales associates who’re recognized as its 2013 Top Producers. The Top Producer designation is based on gross sales volume, company-wide, with this year’s combined sales totaling more than a billion dollars.

For the second consecutive year, Neal Ward is honored as the #1 Agent Company-Wide for 2013. Neal has been a McGuire Partner and Top Producer for more than 20 years, representing some of the city’s highest profile home sales this past year, from the Gold Coast blocks of Broadway to the prime streets of Presidio Heights.

McGuire’s 2013 Top Producers Include:
Neal Ward, John Cella, Barbara Callan, Robert Callan Jr., Geoffrey Nelson, Adam Gavzer, Greg Damelio, Eric Turner, Liz McCarthy, Alisa Ruiz-Johnson, Ana T.L. Dierkhising, Lotte Moore, Sarah Kowalczyk, Jamie Comer, Chris Panou, Jim Clopton, Joseph G. Moore, Darwin Tejada, Valerie Sancimino, Charles Griffith, Jeffrey Salgado, Cynthia Cummins, Barbara Reynolds, Bronwyn Brunner, Robin Dustan, Mike Fleming, Lea Ann Fleming, Marla Moresi-Valdes, Leslie de Bretteville, Angelo Cosentino, Todd Gray, Jenny Wang, Regine Familet, Matthew Cook, Malcolm Kaufman, and Darin Holwitz.

Additionally, McGuire welcomes Jamie Comer, Top Producer with its Marina Office and John Cella, Top Producer with its Burlingame Office as new members of the McGuire Partner Program™. The program was launched in 2004 and rewards top producing agents with a shared distribution of profits.

“At McGuire, we believe that superior results should yield superior rewards,” said Charles E. Moore, CEO/President. “The McGuire Partner Program™ recognizes and rewards those agents that consistently produce at unparalleled levels.”

ABOUT MCGUIRE REAL ESTATE
As a local, luxury boutique that focuses on the San Francisco Bay Area’s high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco’s Marina District with offices in Noe Valley and SOMA as well Mill Valley, Berkeley, Burlingame, and Sonoma. Our affiliation with Luxury Portfolio® International, Leading Real Estate Companies of the World®, and The Enterprise Network connects our McGuire Agents and clients to a world-wide marketplace.

Visit mcguire.com for more information or contact McGuire Client Care at 1.800.4RESULT and [email protected].

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[Click here to view original press release on marketwired.com]

What Silicon Valley is Buying & How itâ��s Impacting the Housing Market? - CNBC PowerHouse: SFRE

Thu, 07 Nov 2013 00:00:00 -0800

Jamie Comer of McGuire Real Estate, provides insight into San Francisco's real estate market. Thursday's Power House of the Week: 200 Brannan Street #324 is listed for $1.689 million.

McGuire Hosts America's Innovation Salonâ�¢ by Michael Tchong, Founder of Social Revolution

Tue, 13 Aug 2013 00:00:00 -0700

SAN FRANCISCO, CA--(Marketwired - Aug 13, 2013) - McGuire Real Estate will host America's Innovation Salon™, an exclusive presentation from Michael Tchong, on August 22, 2013 at 69 Laurel Grove Avenue in Ross, Calif.

Social Revolution founder and innovation speaker Michael Tchong will address REALTORS® and other visitors to an open house sponsored by McGuire Real Estate.

This event, which Michael has branded America's Innovation Salon™, features wine, passed hors d'oeuvres and valet parking, followed by a brief talk on driving innovation in America. The talk is an open, interactive format, where attendees are asked to participate.

America's Innovation Salon was developed by Michael Tchong to shape-shift the psychic and philosophical architecture of public and private sectors to herald a new renaissance of American ingenuity, creativity, technological advancement and productivity.

Michael Tchong is an accomplished public speaker and the Founder of Social Revolution, an agency specializing in social media, trend analysis, innovation, creative marketing and UX. His presentation will focus on real estate innovation and the current trends of America's most powerful tech companies, primarily the ones located in our own backyard of the Bay Area.

The U.K.'s Daily Telegraph has named him "America's most influential trendspotter," and he's appeared in numerous publications and television programs, including Access Hollywood, Advertising Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired.

The McGuire sponsored event will kick off Tchong's special America's Innovation Showcase debuting on October 16, 2013 in San Francisco. For more information on the America's Innovation Showcase taking place in October, visit the Social Revolution website at socialrevolution.co.

For details on the America's Innovation Salon™ event, visit americasinnovationsalon.com. View all property details and photos for 69 Laurel Grove Ave. in Ross, California at 69LaurelGrove.com.

ABOUT MCGUIRE REAL ESTATE

McGuire Real Estate has been an integral part of the real estate scene in the San Francisco Bay Area for over 90 years. A regional boutique, McGuire specializes in luxury real estate but applies the highest standards of service to properties in every price range, and to every client. Its customer first philosophy and local focus has proved to be a winning formula for this Bay Area real estate leader. McGuire's affiliation with Luxury Portfolio International successfully connects its clients and agents to a worldwide marketplace. McGuire operates three offices in San Francisco, one in Marin County, one in Burlingame serving the Peninsula, and one in Berkeley serving the East Bay.

To learn more about McGuire Real Estate, contact us at [email protected], 1-800-4-RESULTS or visit mcguire.com.

SF Homes Are Selling for Way Over Asking | HGTV FrontDoor.com

Thu, 18 Jul 2013 00:00:00 -0700

By Amy Keyishian | Published: 7/18/2013

This town always has to stand out from the crowd. As the rest of the country struggles with a sluggish housing market, homes in the Bay Area are still flying off the shelves. What's San Francisco's secret?

A recent post on Curbed SF turned out to be a false alarm, but the headline still freaks everyone out: A Noe Valley two-bedroom house was reported to have sold for 77% over the asking price. In reality, it was a much more normal 12% over asking, but what's interesting is how believable it was. People shared it around Facebook, saying things like "Wow, this market is nutso-cuckoo." But unbelievable?Nope.

In fact, according to Jeff Salgado, a top producer in McGuire Real Estate's Noe Valley office, "We do see sales almost 40% over asking, and the average hovers around 10% over asking. We're averaging roughly $885 per square foot."

When you think of how things are going around the country— picking up, but slowly, with homes tending to go for their asking price—San Francisco

[Photo by: Zillow: Did this home sell for 77% over the asking price? Well, no. But when
this was erroneously reported, people were all too ready to believe it.]

once again looks like a city of weirdoes, with homes selling before they hit the market and seasoned homebuyers perfectly willing to believe a crazy headline.

"Think about it," Salgado says, pointing to the median prices in the Bay Area. "Just the overbid on a $1.4 million home is the amount people would pay for their entire home in most places."

(Take a moment and let that sink in. Because it's mind-boggling. The median home price here is $1 million. The median home price in Chicago is $220,000. Ten percent over asking on a million-dollar home is $100,000. Ouch.)

What makes the real estate sales market so strong here? "We continue to see low inventory," says Salgado. "Usually the inventory fluctuates with the season, but this has been true in every month of the year so far." Plus, "You have a large pool of motivated and qualified buyers created by the high-tech and biotech industries: Silicon Valley is the engine that's driving this bus."

There's also pressure to sell quickly, so smart sellers are starting at a lower price to entice more buyers. Like fish and houseguests, San Francisco listings start to stink if they stick around too long. "The kiss of death is stale real estate. Everyone knows homes are selling fast," says Salgado. "So if you're on the MLS for more than 14 days, people start imagining that something must be wrong with it."

Which in turn motivates people to price their properties low. "It may seem counterintuitive in this market," Salgado says. "A seller might look at the comps in her area and say, 'This place went for X, and mine is much nicer, so I will price mine higher.' But that X price is what it sold for in the end. When people set up their searches, they correct for the probable sales price, and don't bother looking at listings at the top of their range; they know they will have to bid 10% more to be competitive, so they only go see homes well below their top number." So if you price your home too high, you'll lose out on everyone who would bid your asking price.

But what happens if you bid way over, and the bank won't finance that amount? It's been known to happen. But that's mostly outside the actual city, says Salgado. "Within San Francisco, houses are being appraised at what they've sold for. And buyers are willing to put more down to take a smaller loan, because real estate is still the most attractive place to put your money these days."

"This is the strongest market I have ever seen," adds Salgado. But the difference is, there are no more funny mortgage loans. People are either paying cash or they're extremely well qualified and will have the money to ride this out no matter what happens to the market."

So: 77% over asking? Not yet. Forty percent over asking? Totally possible. And 10% over asking? If you're a buyer, you'd better count on it. Good luck, shoppers!

[Click here to read original article at HGTV FrontDoor.com]

McGuire Real Estate Expands Its Local Reach With Nine New Agents Across the Bay Area

Tue, 16 Jul 2013 00:00:00 -0700

SAN FRANCISCO, CA--(Marketwired - Jul 16, 2013) - McGuire Real Estate is proud to announce the addition of nine new agents to its Bay Area locations since May. We'd like to welcome three new agents to our Elmwood Office, four new agents in San Francisco, one new agent in the Peninsula, as well as in Mill Valley.

"Right now is an exceptional time for San Francisco Bay Area real estate and the same can be said of our exceptional team of McGuire Agents serving seven counties across all four regions," said Charles E. Moore, President/CEO of McGuire Real Estate. "I couldn't be more pleased with this group of hardworking professionals who continue to carry the McGuire spirit into the years ahead."

PENINSULA

Jacklyn Friedland has been successfully representing home buyers and sellers across the Bay Area for more than a decade. She specializes in selling high net worth property, working short sales and REOs, investment and development, customer relationship management, residential and commercial real estate, and sports relocation services. A family background in real estate and strong ties to the community, Jacklyn has developed valuable relationships unique to other business models. She is a preferred REALTOR® to the San Francisco 49ers organization and has worked with many professional athletes to purchase, sell or lease property in the Bay Area.

SAN FRANCISCO - SOMA

Tori Patton is a fifth generation Bay Area native that has a deep understanding for what makes San Francisco and the Bay Area a great place to live. Growing up on the peninsula and living in the city give her a local's familiarity with many different parts of the Bay Area, as well as access to an extensive network which is an invaluable asset to her clients. Tori began her real estate career by teaming up with a Top Producer at McGuire's SOMA Office, and over the course of the last two years she has helped successfully close over 30 transactions. A resident of the Marina District and member of the Marina Community Association, she stays involved on the latest developments and changes in the neighborhood.

Vernon Pipkin is a longtime resident of San Francisco that's well-versed in the construction of residential high rise buildings and single-family dwellings. He enjoys working with people from all walks of life -- whether it is buyers or sellers -- and helping them realize the value and potential of a home and neighborhood is what allows him to build strong relationships and results for his trusted clients. Vernon has more than 15 years of experience working with both national and international corporations. He's owned and operated his own design and mechanical product manufacturing company servicing the building industry.

Tim Farnham is best known for his dedication to his client relationships, whether they're in the process of buying or selling their home. His clients often comment that the greatest perk to working with him is the personal attention that he affords for every single client. It can be difficult to find another agent with as much positive energy and enthusiasm as Tim possesses.

SAN FRANCISCO - MARINA

Ryan Maliszewski is a third-generation real estate professional whose design and marketing expertise gives him a unique and powerful perspective on how to identify and unlock the underlying value of a building for its owners. He also focuses on analyzing and understanding market data and trends with the help of McGuire's in-house research department. As a recent first-time buyer of a multi-unit rental property, Ryan personally understands the ups and downs of the real estate transaction process. For his clients, Ryan makes the real estate process smooth and exciting by applying his unique experience and passion to showcase San Francisco's hidden gems.

EAST BAY

Kim Florence brings to her clients a love of home and design, a determination to deliver results, an uncompromising eye for detail, experience in social media and use of the latest technology, and a sense of humor. Prior to real estate, she was a Consultant with BearingPoint where she spent the majority of her time writing, reviewing and presenting contracts between her company and the State of California. Although her education and work experience lend itself well to contract writing and negotiation, it was Kim's love of everything house and home that brought her to real estate.

Patricia Pillsbury is a fifth generation San Franciscan and a homeowner for over three decades. With deep roots in the city, she's expanded her horizons to the East Bay's beautiful Berkeley and its neighboring communities. In addition to her personal knowledge of the Bay Area, Patricia offers a network of real estate professionals including mortgage brokers, inspectors, stagers, and title companies. A lifelong equestrian, she now enjoys riding the trails in Tilden Park, giving her a unique perspective of all that the East Bay has to offer.

Tom Chantler has a seasoned eye for aesthetics and the possibilities inherent in homes. A longtime resident of Rockridge and Upper Rockridge, Tom is familiar with the intricacies and charms of our diverse and eclectic East Bay neighborhoods. Tom is one of the Bay Area's top voiceover talents. His career has spanned two decades and he is represented in San Francisco, Portland, Los Angeles and New York. Chances are that you have heard his voice or seen his face on the air.

MARIN

Cynthia Rosen is a full-time REALTOR® in Marin County, who prior to McGuire was with Alain Pinel Realtors in Corte Madera, and prides herself on being a "one stop real estate shop" for her clients. Before representing home buyers and sellers, she was a Wholesale Loan Officer with StoneCastle Land & Home Financial where she specialized in refinancing, and an Insurance Broker with New York Life Insurance Company. Cynthia is a member of the National Association of REALTORS®, Marin Association of REALTORS®, and Rotary Club of Corte Madera, as well as a Certified Negotiation Specialist.

ABOUT MCGUIRE REAL ESTATE

McGuire Real Estate has been an integral part of the real estate scene in the San Francisco Bay Area for over 90 years. A mid-sized, regional boutique, McGuire specializes in luxury real estate but applies the highest standards of service to properties in every price range, and to every client. Its customer first philosophy and local focus has proved to be a winning formula for this Bay Area real estate leader. McGuire's affiliation with Luxury Portfolio International successfully connects its clients and agents to a worldwide marketplace. McGuire operates three offices in San Francisco, one in Marin County, one in Burlingame serving the Peninsula, and one in Berkeley serving the East Bay.

To learn more about McGuire Real Estate, contact us at [email protected], 1-800-4-RESULTS or visit mcguire.com.

Condos Are Now Outselling Single-Family Homes in San Francisco | HGTV FrontDoor.com

Mon, 15 Jul 2013 00:00:00 -0700

By Amy Keyishian | Published: 7/15/2013

It's a first-time market shift, and maybe the trend of the future. But what's behind the change?

Photo by: Zillow
With condos like this sumptuous three-bedroom, two-bathroom charmer smack in the middle of the hip Mission District, who needs a house? So say more and more buyers these days.

The San Francisco Bay Area is continuing to see record-breaking sales, bidding wars and jam-packed open houses as the 2013 real estate rally continues apace. But recent reports note that although single-family homes are selling like the proverbial hotcakes, condos are now outselling them (like even hotter hotcakes? Maybe the metaphor is breaking down. Unlike San Francisco home sales!)

This marks a change in the trend: The last five years have seen houses outselling condos. And nobody is buying TICs, probably because they can't get financing.

So what's behind this shift? We turned to Realtor Eric Turner of McGuire Real Estate, the top seller in their SOMA office and a veteran of the ongoing real-estate wars.

The easy part of the answer is that, well, there are only so many houses, and only so much land to pack them onto in the 7x7 mile area that makes up San Francisco. But condos can be piled on top of each other like Legos. "San Francisco is now building vertically, with more and more condo developments," says Turner. "A condo development could be as few as two units or as many as 400 units." So there are just more of them to sell.

Also, behavior is different in condos versus single-family homes. Once people get into a house, they tend to stay put. "The turnover rate is higher for condos," says Turner, "so you've got even more getting sold."

Part of that is due to the condo lifestyle. "Condos are often too confining for growing families," adds Turner. As the kids pile up, the urge to move to a house pushes many families from condos straight out of the city, where there's more bang for your square-footage buck.

It's like the old hyper-local joke goes: What does every San Francisco kid get for his fifth birthday? A bedroom in Marin. Ha, ha ... ha, says the woman with a 4 year old who just moved to the East Bay.

What does this mean for anxious buyers hoping to find an edge in a competitive market? Perhaps just that you should tailor your search to what you're most likely to be able to attain – knowing the competition is more fierce for houses, schedule your open houses accordingly.

[Click here to read original article at HGTV FrontDoor.com]